Wednesday, August 18, 2010

Scared About Ordering Cosmetics Online?

I know it can be scary to purchase cosmetics online. For me, the worst was ordering foundation and concealer. Before I started Mendocino Minerals, I honestly ONLY ordered online if I had already tried the products. No matter where you live, we have many great ways to overcome any fears you have purchasing our products. We are currently in many salons and day spas where you can sample the products and get professional product and application advice. Our BIG news is that we have even more options!!

We now have an Online Consultation Program to relieve your online worries, with an introductory rate of $50 which may be applied to your purchase. Plus, there is a 14-day money back guarantee or exchange for another foundation color if you are unsatisfied with the color you receive. You simply fill out a short online questionnaire and send us some photos, and within 24 hours you will receive an email for the best products, colors, and application techniques specifically designed for you. This was my dream when I wanted to try certain products and was far away from any places that carried them. In addition, you can visit our model page to guide you in finding the best colors for your foundation and concealer, and it also gives fun looks and application tips. If you are just interested in finding your foundation match, we offer a generous foundation sample for only a penny.

And more consultation fun: we now have a wonderful Sonoma County Personal Consultant. Leslie Camarri can be reached at leslie@MeltingTouch.com, and is currently offering free personal consults and makeup lessons in the Santa Rosa area. She is also available for hosting MM parties in the Sonoma County area. Interested in becoming a consultant like Leslie? Please contact us at info@mendominerals.com .

Leslie is also our gorgeous model demonstrating a great daytime look. One of my favorite new ideas about this look is the layering of the lip gloss colors for an entire new color. Please see our model page and color guide for more information on her colors. Makeup by Marianella Brey, Mantras. Photography by Tammie Gilchrist.


Tuesday, July 20, 2010

Dr. Berrettini's Summer Obsessions

My favorite season in CA is summer! This summer has involved traveling for business to some areas with hot temperatures such as Cloverdale and Willits in CA. Thankfully, our makeup beats the heat. My VERY favorite summer obsessions for looking and feeling freshly done in the heat (and everyday Fort Bragg temperatures) are the Complexion Perfection Veil and our MendoTherapy Mists. I put on Foundation in the morning and just pack my Veil and Mist for throughout the day and into the evening. I used to have to put on a new face for an evening out. The time and money saving are great, plus the aromatherapy of the Mists gives a mood enhanced refreshing experience. My other makeup summer obsessions are glowing cheeks (Westport Glow is my current personal favorite) and the resurrection of blue shades on the eyes for all ages, skin tones, and eye colors. Don’t worry about looking like you are from the eighties with our sheer yet dazzling, versatile Eye Dusters. We have a great sophisticated slate blue called Top of the World and you can make any shade from Teal to Periwinkle, layered or mixed with Glass Beach Green or Wild Iris. It is so much fun to find new colors and looks each day.



Away from makeup, my summer obsessions include: La Petite Rive in Little River, shopping at La Tre (all three of their locations), the new Company Store Bar in Fort Bragg, yoga, True Blood, doing photo shoots, our new website, and having the chance to work with good friends. Before I sign off, I want to elaborate a little more on the last three. Below is a picture from the Cloverdale Market, where my new Sonoma County Consultant, Leslie Camarri, and I did makeovers at Tranquility Massage and Spa, owned by Stephanie Reitzell. Leslie Camarri, is not only a great consultant currently giving free makeovers in the Santa Rosa area, but runs Hot Fire Design and is my web designer. I have been able to do multiple photo shoots with professional photographer, Tammie Gilchrist including ones with Stephanie, Leslie and Marianella Brey which can all be seen on our models page. All of these women have made my summer a blast and there is more to come.


Tuesday, June 22, 2010

Welcome to Dr. Berrettini's Mendocino Minerals Blog

Welcome to the first Blog of Dr. Berrettini’s Mendocino Minerals! We are so excited to be able to share what is going on in the personal world of our business. Myself, Mia (or commonly known as Dr. Mia or Dr. Berrettini) is thrilled to share a recent and very special photo shoot. We are redoing our website (just launched by Hot Fire Design), brochures and more, so photography has been a top priority. The professional photographer we have been working with is Tammie Gilchrist. You can find her AMAZING work at Tammie Gilchrist Photography. I went to High School with Tammie and my model, Stephanie Reitzall. These two fabulous women made this day absolutely full of laughter and fun. Stephanie and I go back many, many years and she now owns Tranquility Massage and Spa in Cloverdale and sells Mendocino Minerals at her shop. Getting back to the shoot and makeup we used to make Steph’s eyes as green as possible, which was her only request. Well, you can see the three of us pulled it off. Her skin created a perfect flawless canvas with Coastal Light-Medium Foundation and Big River Bronze to make her eyes the center of attention. Her lids, crease and inner corners were brought out with light, iridescent shades of Trillium and California blonde. The center of attention was her eye liner. We pulled off an Emerald Green liner all around her lashes by layering Glass Beach Green Eye Duster over Black Bear Eye Liner (both used damp) which was the color that was the centerpiece of her request. This is a HUGE part of what makes our business different. With a couple colors, you can create new colors, blend to create rainbows, layer, use your cheek color on your eyes and lips. So much fun. Yes, fun!!! We love hearing from you about your own creations, so please keep them coming.